The last thing you need is another presentation telling you how big the social media thing is, or the threats that it presents. What you need is some practical advice about how to get started, or even just a reassuring sanity-check to make sure that you're already doing what you should.

Our Social Media Checklist cuts through some of the hype and wild speculation, offering both a simple strategic plan for how you should address the plethora of new opportunities, and some clear steps you can take today.

This will not be an "introduction to the social media" class. We will not tell you the difference between a podcast and a wiki. Instead, we will take you through the steps of identifying keywords, channels and influencers.

And we will show you some of the tools that let you do this for yourselves.

But don't just take it from us. Blake Chandlee is Managing Director at Facebook Europe, the social media phenomenon behind this year's headlines. He will offer invaluable insights into how social actions, trusted referrals, and word of mouth can fit into anyone's marketing mix

Who should attend? Those with a general interest in social media for their organisations as well as those specifically involved in social media strategy, analysis or planning.

For more information, please contact Annie Donald (annie.donald@porternovelli.co.uk | 020 7853 2221)